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The infinite asset : managing brands to build new value

By : Hill, Sam.
Contributor(s): Lederer, Chris.
Material type: TextTextPublisher: Boston : Harvard Business School ; 2001Description: xii;238 p : 24.2cm.ISBN: 1578512492.Subject(s): Brand name products | ManagementDDC classification: 658.827
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Item type Current location Collection Call number Status Date due Barcode
Lending Materials Lending Materials Library of SLTC
Lending Section 		Lending collection 658.827 HIL (Browse shelf) Available SLTC000511
Browsing Library of SLTC Shelves , Shelving location: Lending Section , Collection code: Lending collection Close shelf browser
658.827 BER How cool brands stay hot 658.827 HAP TRAVIS BRANDSOLOGY 658.827 HAP TRAVIS BRANDSOLOGY 658.827 HIL The infinite asset 658.827 KEL Best practice cases in branding 658.827 LIN Brand sense 658.827 RIE The 22 immutable laws of branding

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