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Global brand stretegy : unlocking brand potential across countries, cultures & markets

By : Gelder, Sicco Van.
Material type: TextTextPublisher: London and Sterling,VA : Kogan Page ; 2004Description: xi;260 p : 22.8cm.ISBN: 0749442131; 9780749442132.Subject(s): MarketingDDC classification: 658.827
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Item type Current location Collection Call number Status Date due Barcode
Lending Materials Lending Materials Library of SLTC
Lending Section 		Lending collection 658.827 VAN (Browse shelf) Available SLTC000278
Browsing Library of SLTC Shelves , Shelving location: Lending Section , Collection code: Lending collection Close shelf browser
658.827 KEL Best practice cases in branding 658.827 LIN Brand sense 658.827 RIE The 22 immutable laws of branding 658.827 VAN Global brand stretegy 658.83 BER Marketing Research 658.83 ZIK Essentials of marketing research 658.834 JON What's in a brand?

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