Essentials of marketing research
By : William G. Zikmund
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Contributor(s): Barry J. Babin.
Material type: 
TextPublisher: Australia : Cenage Learning ; 2007Edition: 3rd ed.Description: xvii;414 p : 28cm.ISBN: 8131502813; 9788131502815.Subject(s): Marketing researchDDC classification: 658.83
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Lending Materials
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Library of SLTC Lending Section | Lending collection | 658.83 ZIK (Browse shelf) | Available | SLTC000396 |
Browsing Library of SLTC Shelves , Shelving location: Lending Section , Collection code: Lending collection Close shelf browser
| 658.827 RIE The 22 immutable laws of branding | 658.827 VAN Global brand stretegy | 658.83 BER Marketing Research | 658.83 ZIK Essentials of marketing research | 658.834 JON What's in a brand? | 658.84 HAT 2239 Tested secrets for direct marketing success | 658.85 HAY Innovative team selling |
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