The 50-plus market : why the future is AGE NEUTRAL when it comes to marketing & branding strategies
By : Stroud, Dick
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Material type: 
TextPublisher: London and Sterling, VA : Kogan Page ; 2006Description: xvi;314 p : 23.3cm.ISBN: 0749447788.Subject(s): Marketing | Middle aged consumersDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Lending Materials
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Library of SLTC Lending Section | Lending collection | 658.8 STR (Browse shelf) | Available | SLTC000450 |
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| 658.8 PAR Futures markets | 658.8 SHI Advertising & Promotion | 658.8 SIR The consumer in the north-east | 658.8 STR The 50-plus market | 658.8 TUR How to think like the world's greatest marketing minds | 658.802 CAR Mastering | 658.802 COP Marketing Communications Management |
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