Marketing in a nutshell : key concepts for non-specialists
By : Meldrum, Mike
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Contributor(s): McDonald, Malcolm.
Material type: 
TextPublisher: Burlington : Butterworth-Heinemann ; 2007Description: x,294 p : Illustration : 23 cm.ISBN: 9780750681339; 9788131215760.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Lending Materials
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Library of SLTC Lending Section | Lending collection | 658.8 MEL (Browse shelf) | Available | SLTC000311 |
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| 658.8 LOV Services Marketing | 658.8 MAR Marketing Management | 658.800 MEH Marketing to win | 658.8 MEL Marketing in a nutshell | 658.8 MOS Selling blue elephants | 658.8 PAR Futures markets | 658.8 SHI Advertising & Promotion |
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