Advertising & Promotion : an IMC approach
By : Shimp, Terence A
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Material type: 
TextPublisher: New Delhi : Cengage Learning India Pvt Ltd ; 2007 (2008 )Description: 650 p : Colour illustration : 23 cm.ISBN: 9788131503881.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Lending Materials
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Library of SLTC Lending Section | Lending collection | 658.8 SHI (Browse shelf) | Available | SLTC000256 |
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Advertising
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