Library of SLTC

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1.
About face :the secrets of emotionally effective advertising

by Hill,Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Kogan Page Limited ; 1988 ( 2010 )Availability: Items available for loan: [Call number: 659.1 HILL] (1).

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2.
Understanding the professional buyer :what every sales professional should know about how the modern buyer thinks and behaves

by Cheverton, Peter | van der Velde, Paul, Jan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page ; 2011Availability: Items available for loan: [Call number: 658.804 CHE] (1).

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3.
How cool brands stay hot :branding to generation y

by Bergh, Joeri Van den | Behrer, Mattias.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page ; 2011Availability: Items available for loan: [Call number: 658.827 BER] (1).

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4.
Brand lands, hot spots & cool spaces

by Mikunda, Christian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London & Sterling, VA : Kogan Page ; 2004Availability: Items available for loan: [Call number: 659 MIK] (1).

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5.
Brand sense :sensory secrets behind the stuff we buy

by Lindstrom, Martin.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page ; 2005Availability: Items available for loan: [Call number: 658.827 LIN] (1).

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6.
Global brand stretegy :unlocking brand potential across countries, cultures & markets

by Gelder, Sicco Van.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London and Sterling,VA : Kogan Page ; 2004Availability: Items available for loan: [Call number: 658.827 VAN] (1).

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7.
Neuromarketing in action :how to talk and sell to the brain

by Georges, Patrick M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page ; 2014Availability: No items available

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8.
The handbook of field marketing :a complete guide to understanding and outsourcing face-to-face direct marketing

by Williams, Alison.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London and Philadelphia : Kogan Page ; 2008Availability: Items available for loan: [Call number: 658.872 WIL] (1).

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9.
The 50-plus market :why the future is AGE NEUTRAL when it comes to marketing & branding strategies

by Stroud, Dick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London and Sterling, VA : Kogan Page ; 2006Availability: Items available for loan: [Call number: 658.8 STR] (1).

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10.
Brandwashed :tricks companies use to manipulate our minds and persuade us to buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page ; 2012 ( 2012 )Availability: Items available for loan: [Call number: 658.827 LIN] (1).

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11.
Armstrong.s Handbook of Human resource Management Practice

by Armstrong, Michael | Taylor, Stephen.

Edition: 14 thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New delhi : Kogan page ; 1977Availability: Items available for loan: [Call number: 658.3 ARM] (3).

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12.
The Knowledge manager's Handbook :A step-by-step guide to embedding effective knowledge management in your organization

by Milton, Nick | Lambe, Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Kogan Page ; 2016Availability: Items available for loan: [Call number: 658.403 MIL] (3).

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13.
Armstrong's Handbook of of Management and Leadership for HR :Developing effective people skills for better leadership and management

by Armstrong Michael.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page ; 2005Availability: Items available for loan: [Call number: 658.3 ARM] (1).

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14.
Armstrong's Handbook of of Management and Leadership for HR :Developing effective people skills for better leadership and management

by Armstrong Michael.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page ; 2005Availability: No items available

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15.
Marketing :essential principles new realities

by Groucutt, Jonathan | Leadley, Peter | Forsyth, Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Kogan page India Pvt Ltd ; 2004 ( 2004 )Availability: Items available for loan: [Call number: 658.8 GRO] (1).

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16.
The Knowledge Entrepreneur How Your Business can Create, Manage & Profit From :how your business can create, manage and profit from intellectual capital

by Coulson-Thomas Collin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New New Delhi : Kogan Page ; 2003 ( 2004 )Availability: Items available for loan: [Call number: 005.94 ] (2).

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17.
Intellectual Capital

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page ; 2004Availability: Items available for loan: (1).

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