1.
About face :the secrets of emotionally effective advertising
by Hill,Dan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Kogan Page Limited ; 1988 ( 2010 )Availability: Items available for loan:
[Call number: 659.1 HILL ]
(1).
2.
Understanding the professional buyer :what every sales professional should know about how the modern buyer thinks and behaves
by Cheverton, Peter | van der Velde, Paul, Jan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page ; 2011Availability: Items available for loan:
[Call number: 658.804 CHE ]
(1).
3.
How cool brands stay hot :branding to generation y
by Bergh, Joeri Van den | Behrer, Mattias.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page ; 2011Availability: Items available for loan:
[Call number: 658.827 BER ]
(1).
4.
Brand lands, hot spots & cool spaces
by Mikunda, Christian.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London & Sterling, VA : Kogan Page ; 2004Availability: Items available for loan:
[Call number: 659 MIK ]
(1).
5.
Brand sense :sensory secrets behind the stuff we buy
by Lindstrom, Martin.
Edition: 2nd edMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page ; 2005Availability: Items available for loan:
[Call number: 658.827 LIN ]
(1).
6.
Global brand stretegy :unlocking brand potential across countries, cultures & markets
by Gelder, Sicco Van.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London and Sterling,VA : Kogan Page ; 2004Availability: Items available for loan:
[Call number: 658.827 VAN ]
(1).
7.
Neuromarketing in action :how to talk and sell to the brain
by Georges, Patrick M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page ; 2014Availability: No items available
8.
The handbook of field marketing :a complete guide to understanding and outsourcing face-to-face direct marketing
by Williams, Alison.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London and Philadelphia : Kogan Page ; 2008Availability: Items available for loan:
[Call number: 658.872 WIL ]
(1).
9.
The 50-plus market :why the future is AGE NEUTRAL when it comes to marketing & branding strategies
by Stroud, Dick.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London and Sterling, VA : Kogan Page ; 2006Availability: Items available for loan:
[Call number: 658.8 STR ]
(1).
10.
Brandwashed :tricks companies use to manipulate our minds and persuade us to buy
by Lindstrom, Martin.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page ; 2012 ( 2012 )Availability: Items available for loan:
[Call number: 658.827 LIN ]
(1).
11.
Armstrong.s Handbook of Human resource Management Practice
by Armstrong, Michael | Taylor, Stephen.
Edition: 14 thMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New delhi : Kogan page ; 1977Availability: Items available for loan:
[Call number: 658.3 ARM ]
(3).
12.
The Knowledge manager's Handbook :A step-by-step guide to embedding effective knowledge management in your organization
by Milton, Nick | Lambe, Patrick.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Kogan Page ; 2016Availability: Items available for loan:
[Call number: 658.403 MIL ]
(3).
13.
Armstrong's Handbook of of Management and Leadership for HR :Developing effective people skills for better leadership and management
by Armstrong Michael.
Edition: 4th edMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page ; 2005Availability: Items available for loan:
[Call number: 658.3 ARM ]
(1).
14.
Armstrong's Handbook of of Management and Leadership for HR :Developing effective people skills for better leadership and management
by Armstrong Michael.
Edition: 4th edMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page ; 2005Availability: No items available
15.
Marketing :essential principles new realities
by Groucutt, Jonathan | Leadley, Peter | Forsyth, Patrick.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Kogan page India Pvt Ltd ; 2004 ( 2004 )Availability: Items available for loan:
[Call number: 658.8 GRO ]
(1).
16.
The Knowledge Entrepreneur How Your Business can Create, Manage & Profit From :how your business can create, manage and profit from intellectual capital
by Coulson-Thomas Collin.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New New Delhi : Kogan Page ; 2003 ( 2004 )Availability: Items available for loan:
[Call number: 005.94 ]
(2).
17.
Intellectual Capital
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page ; 2004Availability: Items available for loan: (1).
