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Advertising and promotions; an integrated brand approach

By : Richard J. Semenik.
Contributor(s): Chris T. Allen | Thomas C. O'Guinn | Hans Rudiger Kaufmann.
Material type: TextTextPublisher: Andover : CENGAGE ; 2012Edition: 6th.Description: 710p.ISBN: 9788131517383.Subject(s): CommunicationDDC classification: 659.1
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Item type Current location Collection Call number Status Date due Barcode
Lending Materials Lending Materials Library of SLTC
Lending Section 		Lending collection 659.1 ADV (Browse shelf) Available SLTC003689

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