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Advertising & Promotion : an IMC approach

By : Shimp, Terence A.
Material type: TextTextPublisher: New Delhi : Cengage Learning India Pvt Ltd ; 2007 (2008 )Description: 650 p : Colour illustration : 23 cm.ISBN: 9788131503881.Subject(s): MarketingDDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode
Lending Materials Lending Materials Library of SLTC
Lending Section 		Lending collection 658.8 SHI (Browse shelf) Available SLTC000256

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