Advertising and integrated brand promotion
By : O'Guinn, Thomas C
.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Material type: 
TextPublisher: New Delhi : Cengage Learning ; 2006 (2009 )Edition: 4th ed.Description: xIviii;781 p : 28cm.ISBN: 8131501582; 9788131501580.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Lending Materials
|
Library of SLTC Lending Section | Lending collection | 659.1 OGU (Browse shelf) | Available | SLTC000381 |
Advertising
Click on an image to view it in the image viewer
There are no comments for this item.