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How cool brands stay hot : branding to generation y

By : Bergh, Joeri Van den.
Contributor(s): Behrer, Mattias.
Material type: TextTextPublisher: London : Kogan Page ; 2011Description: [vi],xvii,249 p : Illustration.ISBN: 9780749462505.Subject(s): Marketing | Young consumersDDC classification: 658.827
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Item type Current location Collection Call number Status Date due Barcode
Lending Materials Lending Materials Library of SLTC
Lending Section 		Lending collection 658.827 BER (Browse shelf) Available SLTC000552

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