Brand Together : How Co-creation generates innovation and re-energizes brands
By : Ind Nicholas.
Contributor(s): Fuller Clare | Trevail Charles.
Material type: TextPublisher: London Philadelphoa New Delhi : KoganPage ; 2012 (2012 )Edition: 1.Description: 172 p : 23.2 cm.ISBN: 978-0-7494-6325-0; 978-0-7494-6326-7.Subject(s): Product management, Branding(Marketing),Customer relationsDDC classification: 658.406Item type | Current location | Call number | Status | Date due | Barcode |
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Lending Materials | Library of SLTC Lending Section | 658.406 IND (Browse shelf) | Available | SLTC000282 |
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