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Creating Breakthrough Products : Innovation from product planning to program approval

By : Cagan Jonathan.
Contributor(s): Vogel Craig M.
Material type: TextTextPublisher: New Delhi : Pearson Education ; 2002 (2004 )Description: 302 p : 24 cm.ISBN: 81-297-0492-7.Subject(s): New products -- Management | Production planning | production management | Marketing researchDDC classification: 658.575
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Item type Current location Call number Status Date due Barcode
Lending Materials Lending Materials Library of SLTC
Lending Section 		658.575 CAG (Browse shelf) Available SLTC000527

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