Strategic brand management : building,measuring and managing brand equity
By : Keller, Kevin Lane
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Contributor(s): Parameswaran, M.G | Jacob, Isaac.
Material type: 
TextPublisher: Noida : Dorling Kindersley ; 2011Edition: 3rd.Description: [iii],xxiii,695 p : Illustration : 25 cm.ISBN: 9788131756898.Subject(s): Strategic Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Lending Materials
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Library of SLTC Lending Section | Lending collection | 005.21:003.65:658.8 KEL (Browse shelf) | Available | SLTC000284 |
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