Marketing Communications Management : Cocepts and Theories, Cases, and Practices
By : Copley, Paul.
Material type: TextPublisher: Oxford : Butterworth Heinemann ; 2008Description: xiv, 440 p : 20 cm.ISBN: 9788131207659; 813120765 x.Subject(s): Communication in marketing | Marketing ManagementDDC classification: 658.802Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Lending Materials | Library of SLTC Lending Section | Lending collection | 658.802 COP (Browse shelf) | Available | SLTC000216 |
Marketing Communication
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