The 50-plus market : why the future is AGE NEUTRAL when it comes to marketing & branding strategies
By : Stroud, Dick.
Material type: TextPublisher: London and Sterling, VA : Kogan Page ; 2006Description: xvi;314 p : 23.3cm.ISBN: 0749447788.Subject(s): Marketing | Middle aged consumersDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Lending Materials | Library of SLTC Lending Section | Lending collection | 658.8 STR (Browse shelf) | Available | SLTC000450 |
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