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Best practice cases in branding : lessons from the world's strongest brands

By : Keller, Kevin Lane.
Material type: TextTextPublisher: New Delhi : Dorling Kindersley ; 2008Edition: 3rd ed.Description: xii;382 p : 24.2cm.ISBN: 9788131721155.Subject(s): Brand name products -- Management -- Case studies | MarketingDDC classification: 658.827
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Item type Current location Collection Call number Status Date due Barcode
Lending Materials Lending Materials Library of SLTC
Lending Section 		Lending collection 658.827 KEL (Browse shelf) Available SLTC000286

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