1.
Search marketing strategies :a marketer's guide to objective-driven success from search engines
by Colborn, James.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Burlington : Butterworth-Heinemann ; 2006Availability: Items available for loan:
[Call number: 658.8 COL ]
(1).
2.
Understanding the professional buyer :what every sales professional should know about how the modern buyer thinks and behaves
by Cheverton, Peter | van der Velde, Paul, Jan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page ; 2011Availability: Items available for loan:
[Call number: 658.804 CHE ]
(1).
3.
How cool brands stay hot :branding to generation y
by Bergh, Joeri Van den | Behrer, Mattias.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page ; 2011Availability: Items available for loan:
[Call number: 658.827 BER ]
(1).
4.
Business market management :understanding,creating,and delivering value
by Anderson, James C | Narus, James A.
Edition: 2ndMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson Education ; 2004Availability: Items available for loan:
[Call number: 658.8 AND ]
(1).
5.
Contextual Pricing :the death of list price and the new reality
by Docters, Rob | Hanson, John | Nguyen, Cecilia | Barzelay, Michael.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: : McGraw-Hill ; 2012Availability: Items available for loan:
[Call number: 658.816 DOC ]
(1).
6.
Futures markets :theory and practice
by Parameswaran, Sunil K.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill ; 2003Availability: Items available for loan:
[Call number: 658.8 PAR ]
(1).
7.
Retailing environment & operations
by Newman, Andrew J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning ; 2002 ( 2010 )Availability: Items available for loan:
[Call number: 658.87 NEW ]
(1).
8.
Innovation, Production Development And Commercialization :Case Studies and Key Practices For Market Leadership
by Rafinejad Dariush.
Edition: india Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning India ; 2006 ( 2009 )Availability: Items available for loan:
[Call number: 658.5 RAF ]
(1).
9.
Best practice cases in branding :lessons from the world's strongest brands
by Keller, Kevin Lane.
Edition: 3rd edMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Dorling Kindersley ; 2008Availability: Items available for loan:
[Call number: 658.827 KEL ]
(1).
10.
Innovative team selling :how to leverage your resources and make team selling work
by Baron, Eric.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : John Wiley & Sons ; 2013Availability: Items available for loan:
[Call number: 658.85 HAY ]
(1).
11.
Global brand stretegy :unlocking brand potential across countries, cultures & markets
by Gelder, Sicco Van.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London and Sterling,VA : Kogan Page ; 2004Availability: Items available for loan:
[Call number: 658.827 VAN ]
(1).
12.
Principles of marketing
by Kotler, Philip | Armstrong, Gary.
Edition: 11thMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice-Hall of India ; 2006Availability: Items available for loan:
[Call number: 658.8 KOT ]
(1).
13.
How to think like the world's greatest marketing minds
by Turner, Marcia Layton.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill ; 2001 ( 2004 )Availability: Items available for loan:
[Call number: 658.8 TUR ]
(1).
14.
The consumer in the north-east :new vistas for marketing
by Sircar, Kaushik.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Dorling Kindersley ; 2006 ( 2006 )Availability: Items available for loan:
[Call number: 658.8 SIR ]
(1).
15.
Marketing 3.0 :from products to customers to the human spirit
by Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Wiley India ; 2010Availability: Items available for loan:
[Call number: 658.8 KOT ]
(1).
16.
The 50-plus market :why the future is AGE NEUTRAL when it comes to marketing & branding strategies
by Stroud, Dick.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London and Sterling, VA : Kogan Page ; 2006Availability: Items available for loan:
[Call number: 658.8 STR ]
(1).
17.
Marketing of services
by Hoffman, Douglas K | Bateson, John E.G.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning ; 2006Availability: Items available for loan:
[Call number: 658.8 HOF ]
(1).
18.
Marketing to win :designs and campaigns to achieve market dominance
by Mehta, Satish.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Dorling Kindersley ; 2008Availability: Items available for loan:
[Call number: 658.800 MEH ]
(1).
19.
Business law in the global marketplace
by Nayler, Peter.
Material type: ; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan:
[Call number: 346.065 NAY ]
(1).
20.
The ultimate guide to strategic marketing :real world methods for developing successful,long-term marketing plans
by Hamper, Robert J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Education ; 2014Availability: Items available for loan:
[Call number: 658.802 HAM ]
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